A suppose they're going to mailshot lots of people with the leaflet you attached - I wonder what the carbon cost of that'll be?
One thing in it made me laugh:
UK road accident rates rise after the clocks change in October when visibility and weather conditions begin to worsen.
That'd be better written as:
UK road accident rates rise in October when visibility and weather conditions begin to worsen.
... and the grasping-at-straws bit about longer daylight hours cutting obesity rates is even more laughable.
Again, there are NO citations of relevant research to back up the claims in the leaflet - this campaign is, to my mind, being driven primarily by the tourism industry or (for the conspiracy-minded amongst us) by a misplaced desire to synchronise time with Europe.
I note there's a sop to Scotland at the end, giving them an opt-out. It'll be ironic if Scotland end up the only country in Europe using Greenwich Mean Time - 0° longitude doesn't even touch Scotland.